Laureus Sport for Good Foundation

About

Using the power of sport as a tool for social change

The Laureus Sport for Good Foundation was founded in 2000 by Daimler and Richemont and is supported by its Global Partners Mercedes-Benz, IWC Schaffhausen and Vodafone. It celebrates the universal power of sport to bring people together as a force for good and uses the passion that sport inspires to effect social change across the globe.

Based in London, the Laureus Sport for Good Foundation is a registered UK charity (Charity No. 1111364).

The Laureus Sport for Good Foundation is an apolitical charitable initiative that uses the positive influence of sport to tackle society's most pressing challenges around the globe, supporting projects on every continent.

According to Academy member Boris Becker, the secret and the strength of sport is that “it has its own rules, it knows no skin colour, no religion, no boundaries.”

Projects worldwide striving to improve the lives of hundreds of thousands of individuals are supported by the Global Foundation and a growing network of subsidiary National Foundations in Argentina, France, Germany, Italy, South Africa, Spain, Switzerland and the United States.

There is much work to be done and as Academy member Nawal El Moutawakel said, “We cannot change the world overnight but we can start one playing field at a time.”