The Australian "Good Environmental Choice" program launched in November 2001 provides to the community an environmental mark of recognition for a wide range of products and services. The benefits of an independent environmental label is that all Australians can easily recognise products which are sensitive to environmental pressures. The Australian Ecolabel Program has been developed for general compliance to ISO 14 024 and is managed by a not-for-profit organisation utilising a national network of registered assessors. The program awards a mark of recognition for products and services that meet standards of environmental, quality and social performance.