MASSIVEGOOD

The Project

MASSIVEGOOD uses the power of micro-philanthropy to help put a stop the millions of preventable deaths from HIV/AIDS, malaria and tuberculosis. We give you the choice to give a micro-donation towards major global health causes every time you make a travel reservation. Created by the Millennium Foundation, MASSIVEGOOD gets travelers and the travel industry involved in global health in a meaningful way.

MASSIVEGOOD is a charity movement, powered by GOOD-Doers: both everyday travelers and celebrities. MASSIVEGOOD is also a private-public coalition, bringing together leaders in the travel industry with global health organizations. But at the heart of our story is an innovative piece of system-agnostic donation technology that can be easily integrated into any internet-based sales environment, so travelers can give with a simple click. MASSIVEGOOD has attracted a host of supporters:

President Bill Clinton and United Nations Secretary-General Ban Ki-moon were the first to click on MASSIVEGOOD at the United Nations on March 4th, 2010. Fierce competitors in the travel industry threw their support behind our initiative, including the three major “GDS” companies that create booking systems for airline tickets. In June 2010, we launched in Spain, our first market, and deployed the MASSIVEGOOD donation box throughout the domestic travel industry.

MASSIVEGOOD is one of a handful of “innovative financing” projects created since 2000 to inject more funds into underfunded public health causes. It is the first to harness the support of the general public through micro-contributions on a voluntary basis.