What Is ColorOfChange.org?
ColorOfChange.org exists to strengthen Black America's political voice. Our goal is to empower our members - Black Americans and our allies - to make government more responsive to the concerns of Black Americans and to bring about positive political and social change for everyone.
We were heart-broken and outraged by the catastrophe that followed Hurricane Katrina. And we were devastated to realize that no African-American organization or coalition had the capacity to respond on the necessary scale.
Hurricane Katrina made it clear that our lack of a political voice has life-and-death consequences. With no one to speak for them, hundreds of thousands of people - largely Black, poor, and elderly - were left behind to die. But it wasn't just Black folks. Poor, sick, and elderly people of every color were abandoned too. We are not alone, and when we work to protect Black lives and interests, we do the same for all who have been left behind in political silence.
ColorOfChange.org is comprised of Black folks from every economic class, as well as those of every color who seek to help our voices be heard. Our members are united behind a simple, powerful pledge: we will do all we can to make sure all Americans are represented, served, and protected - regardless of race or class.
What We Do
Using the Internet, we enable our members to speak in unison, with an amplified political voice. We keep them informed about the most pressing issues for Black people in America and give them ways to act. We lobby elected representatives using email, the telephone, and face-to-face meetings.
We bring attention to the needs and concerns of Black folks by holding coordinated events in different parts of the country, running TV and print advertisements, and demanding that the news media cover our issues. We also work with other groups - online efforts and other organizations that are doing related work - to magnify our impact.
When we come together and speak with one voice, we cannot be ignored.