Mission
The M.A.C AIDS Fund's mission is to serve people of all ages, all races and all sexes affected by HIV and AIDS. To partner with the bold, the visionary and the brave who confront the epidemic in countries and communities where people are most neglected, off the radar and at highest risk.
Responsive, agile and alert, MAF funds innovative programs that deal directly with the most marginalized, stigmatized and under-heard victims.
MAF celebrates humanity, life, creativity and individuality. Making a difference, one VIVA GLAM lipstick at a time.
Current Campaign
Between us girls...you know you've got a sexy voice...use it! Let's talk about the kind of relationships we want to have, and how to keep it safe, seductive and satisfying. And don't forget, every cent from the sale of M.A.C VIVA GLAM Lipstick and Lipglass goes toward helping women, men and kids everywhere affected by HIV/AIDS. VIVA GLAM is is the main source of funding for the M.A.C AIDS Fund. Our spokesmodels, makeup artists and entire M.A.C family are fiercely committed to the cause.
Heart and Soul
Viva Glam. We sell it. We give it. We ship it. We use it. Viva Glam lipstick and lipglass, along with Kids Helping Kids, works because we believe in it. It celebrates life and outspoken attitude of the company. It connects all of us (from Artists to the creators of the M.A.C Viva Glam campaigns) to our passion in helping people of all ages, all races and all sexes affected by HIV and AIDS.