American Express (RED)

AIDS kills an estimated 8,500 people every single day

60% of these live in Sub-Saharan Africa

About (RED)

(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programmes in Africa, with an emphasis on the health of women and children. American Express RED was the first (PRODUCT) RED available and since then other iconic brands have also embraced the (RED) concept.

Gap, Converse, Giorgio Armani, Motorola, Apple, Dell and Microsoft have launched stylish (PRODUCT) RED phones, iPods, PCs and software.  Every (PRODUCT) RED generates REDmoney. Since (RED) launched, more than $100 million of REDmoney has been contributed to the Global Fund, which has gone straight into programmes focussing on women and children affected by HIV/AIDS in Rwanda and Swaziland. For example, the programmes it has funded have provided life-changing support to over 500,000 children orphaned by AIDS and information and testing to help millions of people stay HIV-free, as well as supporting people living with HIV/AIDS.

REDmoney

REDmoney is the contribution you make towards eliminating AIDS in Africa every time you use your Card.

How it works: each time you use American Express RED, we send 1% of your total spend to the Global Fund, the organisation nominated by (RED), to distribute REDmoney to where it's needed most in Africa.

Since its launch in March 2006, more than $100 million has been generated by (RED) partners and events for the Global Fund which is a fantastic achievement.

 

What does my money buy?

Weekly groceries
Pay for your weekly grocery shopping* on the Card and after one year and you could provide:
•  15 rapid test kits which detect HIV
•  AND 52 single dose (nevirapine) treatments to reduce the transmission of HIV from mother-to-child

Petrol
You're filling the car every week* to get yourself to work, why not use this opportunity to make a difference and pay with the Card. After a year this could provide:
•  One month's worth of antiretroviral (ARV) for 1 person living with HIV (bearing in mind that this must be ongoing, lifelong treatment)
•  AND 38 single dose (nevirapine) treatments to reduce the transmission of HIV from mother-to-child

*average Household Weekly Spend ONS 2004-5

You can keep track of your REDmoney contributions online at americanexpress.co.uk/myaccount and on your monthly statement.