Remarkable People

The Mission

The Keep A Breast Foundation™ is a 501 (c) (3) non-profit organization. Our mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, we seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being.

Who We Are

Our Name
We chose the name Keep A Breast because we wanted a name that was different, understandable and related to breast cancer prevention. Keep A Breast is a double entendre, a phrase with two meanings.

The word abreast, means to stay up to date with the latest news and information. KAB strives to provide the latest news and information to young people about breast cancer prevention. Once you have the knowledge about what can pose a health risk, you will have the power to reduce your risk of breast cancer. For that reason we want you to Keep abreast.

KAB is adamant about encouraging young people to know their personal risk of getting breast cancer and teaching ways to prevent and lower their risk. By better equipping young people to adopt lifestyle choices that have long-term health benefits, can stay healthy and ultimately Keep their Breasts.

We love our name, it suits us.

Our Vision  

Save the Children's vision is a world in which every child attains the right to survival, protection, development and participation.

Our Mission  

Save the Children's mission is to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives.

Our Values

ACCOUNTABILITY: We take personal responsibility for using our resources efficiently, achieving measurable results, and being accountable to supporters, partners and, most of all, children.

AMBITION: We are demanding of ourselves and our colleagues, set high goals and are committed to improving the quality of everything we do for children.

COLLABORATION: We respect and value each other, thrive on our diversity, and work with partners to leverage our global strength in making a difference for children.

CREATIVITY: We are open to new ideas, embrace change, and take disciplined risks to develop sustainable solutions for and with children.

INTEGRITY: We aspire to live to the highest standards of personal honesty and behaviour; we never compromise our reputation and always act in the best interests of children.

Who we are

© UNICEF/HQ92-0017/Charton

A Kyrgyz nomad girl from the north west province of Xinjiang, China.

UNICEF is the driving force that helps build a world where the rights of every child are realized. We have the global authority to influence decision-makers, and the variety of partners at grassroots level to turn the most innovative ideas into reality.  That makes us unique among world organizations, and unique among those working with the young.

We believe that nurturing and caring for children are the cornerstones of human progress.  UNICEF was created with this purpose in mind – to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path.  We believe that we can, together, advance the cause of humanity.

We advocate for measures to give children the best start in life, because proper care at the youngest age forms the strongest foundation for a person’s future.

We promote girls’ education – ensuring that they complete primary education as a minimum – because it benefits all children, both girls and boys. Girls who are educated grow up to become better thinkers, better citizens, and better parents to their own children.

We act so that all children are immunized against common childhood diseases, and are well nourished, because it is wrong for a child to suffer or die from a preventable illness.

We work to prevent the spread of HIV/AIDS among young people because it is right to keep them from harm and enable them to protect others. We help children and families affected by HIV/AIDS to live their lives with dignity.

We involve everyone in creating protective environments for children. We are present to relieve suffering during emergencies, and wherever children are threatened, because no child should be exposed to violence, abuse or exploitation.

UNICEF upholds the Convention on the Rights of the Child.  We work to assure equality for those who are discriminated against, girls and women in particular. We work for the Millennium Development Goals and for the progress promised in the United Nations Charter. We strive for peace and security. We work to hold everyone accountable to the promises made for children.

We are part of the Global Movement for Children – a broad coalition dedicated to improving the life of every child.  Through this movement, and events such as the United Nations Special Session on Children, we encourage young people to speak out and participate in the decisions that affect their lives. 

We work in 190 countries through country programmes and National Committees. We are UNICEF, the United Nations Children’s Fund. 

Who are we?

Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation, charity reg. no. 1061376.

We have gathered 660 leaders: royalty, Nobel Peace Prize laureates, business leaders, actors, musicians, artists, fashion designers, sportsmen and sportswomen and writers.

Many of the world's most celebrated public figures have put their names to our projects. By becoming 21st Century Leaders, these public figures are pledging to do ‘whatever it takes’ to address issues of the 21st Century.

We work with our leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation.


Whatever It Takes

We are proud to introduce you to the Whatever It Takes collection, featuring ‘symbols of hope for the 21st Century’ drawn by leaders in the worlds of fashion, film, television, music and sport.

The signed artwork donated by each Leader is his or her original work, and has been donated for the exclusive use of the Whatever It Takes campaign which has so far raised over $3,000,000 for charitable projects worldwide.

Whatever It Takes supports 21st Century Leaders Foundation in its work for key global development causes including poverty alleviation, environmental conservation and the protection of children.

If you’d like to learn more about what we do, take a look at our causes.