Founder of Boost Juice Bars
Janine’s enthusiasm and passion, along with her diverse career and life experiences, have driven Boost Juice to where it is today. “I have gained all my experience through living life”, Janine says. “I went straight out of high school when I was 17 into McCann Erikson Media. I’m the kind of person who likes to try everything. When I was 17, I decided to try modelling. I did that for six months, thought ‘Nah, this is not for me’ and went back to advertising as an account executive”.
The travel bug took hold after that and she found herself overseas for six years. “Travelling and working abroad taught me that you have to be a problem solver”, says Janine. “I was in the Canary Islands, Spain, and you have to be a problem solver because there’s so much corruption there you could end up dead.” It is this combination of work, travel and raw experience that has shaped Janine’s life and attitude towards business. “Everything I’ve done has led me to believing that there is no problem that can’t be solved”, explains Janine. “The biggest learning curve of my life though has been Boost, but I don’t go around thinking I know everything. I am a voracious reader and I try to read everything from customer revolution books other retailers’ manuals. I haven’t got any degrees but I am extremely tenacious.”
(Profile information sourced from Wikipedia and other publicly available internet sources.)
The customer experience
As customers ourselves we know that the only real way a company can make you happy is by listening to what it is you actually want and then giving it to you. So we made this our philosophy at Boost.
Boost's number 1 priority is our customers!
- Our store teams are 110% focused on the customer
- Our products are developed for the customer
In fact, the entire way we conduct our business has been developed around the customer to ensure we are giving them what they want, and not just what we think they want or what we want to give them.
How do we know what customers want?
Focus group research: We conduct regular focus groups with our customers. We get big group of customers into a room, and talk about what it is they do and don’t like about Boost. It gives us a really good insight into how we can improve what we do!
Customer feedback: We encourage customers to email us by providing our email address on the wall of every store. We read each and every email individually and ensure any issues raised by customers are followed up with the store.
Boost guarantee: Our guarantee which is displayed in our stores encourages customers to email us their feedback. This is such a great tool for us cause it enables us to get highly detailed feedback on all areas of the business. If you love Boost so much you just want to write to us and tell us how great you think it is…. we would definitely LOVE to hear it!
Alternatively, if you’ve got some constructive criticism you’d like to share with us that you think could help us make Boost even better we’d also very much LOVE to hear about it!
Our Guarantee
here at Boost we promise to:
Interesting facts about Boost Juice
What is the Boost Foundation?
The Boost Foundation Limited is a charitable organisation that forms part of the greater corporate structure of Boost Juice Bars. The Foundation is permitted by deed to receive funds and donations from external parties. These funds must then be distributed out to eligible organisations at the discretion of the Foundation.
Various fundraising initiatives will be conducted by Boost Juice in the course of business that will endeavour to raise funds that will then be donated to the Boost Foundation. Such initiatives will include contributions from the sale of bottled water and other Boost items.
Boost Foundation’s Inaugural Beneficiary – The Kokoda Challenge Youth Program
We are proud to announce our affiliation with the Kokoda Challenge Youth Program (KCYP). The KCYP is an experiential learning program offering young people the opportunity to realise their full potential and gain a brighter future for themselves and their families. The KCYP is about providing the opportunity for young people to learn the skills and qualities that matter in life; including discipline, tolerance, self worth, team work, purpose and leadership.
The program uses the Spirit of Kokoda to teach the younger generation the value of endurance, courage, sacrifice and mateship.
Why have Boost Juice and the Kokoda Challenge Youth Program partnered together?
As proud Australian organisations with a focus on making a difference to young lives in a unique and highly engaging way, the synergies shared between Boost Juice and the KCYP make for an obvious partnership.
What does this mean and what’s ahead?
The Boost Foundation is proud to be the major sponsor of the 2010 Kokoda Challenge (www.kokodachallenge.com) which is the major fundraising event for the KCYP. In October 2010 the Boost Foundation, in partnership with the KYCP, will be hosting the inaugural Mini Kokoda Challenge in Melbourne as the first major fundraising event for the Foundation. In addition, 10c from each bottle of Mt Franklin water sold at Boost over the next 12 months will be donated to the KCYP.
To promote the Kokoda Spirit, especially to the benefit of the youth of Australia.
Raise public awareness of the importance of the 1942 Kokoda campaign to the Australian people.
Identify young Australians at a crossroads in their life and provide support to help them reach their potential.
Support the Kokoda community and the descendants of the Fuzzy Wuzzy angels.
Endurance: We believe that tests of endurance are a way to promote personal growth.
Courage: We support and encourage our people to stay the course even when times are tough.
Sacrifice: We are an organisation that is built on the sacrifice of volunteers and the community spirit this inspires.
Mateship: We believe in the value of teamwork and of providing support for each other.
Environment: We value the natural environment and aim for all our activities to have a minimal environmental impact.
Youth: We believe in the potential of our youth to create a positive future.
The Kokoda Challenge Association is a not for profit organisation that was formed by founder and Chairman, Doug Henderson in January 2005.
In July 2004, Doug was at an RSL conference when a guest speaker spoke of Australia's military history, in particular the battle of the Kokoda Track and the Pacific Campaign.
Doug, who has been at the forefront of Veterans issues for the past decade, was profoundly affected by what he heard and overcome by shame about the fact that so few Australians knew the real story of how significant the Kokoda military campaign was to Australia's history.
Doug was compelled to be involved in promoting awareness of the Kokoda Track and believed that incorporating young Australians was the key to raising the profile of the history of Kokoda.
The Kokoda Challenge Association was established in January 2005 with two main aims;
1. To educate youth and raise general public awareness of the gallant victory by Australian soldiers in 1942 on the Kokoda Track in Papua New Guinea – a victory which undoubtedly saved Australia from Japanese occupation.
2. To identify young Australians who are at a crossroad and support them through a 12 month community counsel – The Kokoda Challenge Youth Program. This requires the participants selected to undertake a 12 month commitment to a community program, designed and supported by the Kokoda Challenge Association, which encourages participants to develop self-awareness within the wider community and prepare them for the challenges of life. The Kokoda Challenge Youth Program culminates in the participants using the skills and training to undertake the challenge of walking the Kokoda Track in Papua New Guinea.
To enable to Kokoda Challenge Association to achieve these main aims it was decided that funds would be raised by conducting a yearly Queensland Kokoda Challenge Event – to be held in the Gold Coast Hinterland.
Funds raised from this event finance the cost of the Kokoda Challenge Youth Program, which includes training and bush camps and the associated costs of travel to Papuan New Guinea to walk the Kokoda Track.
The Kokoda Challenge Association developed early ties with the Gold Coast Bushwalking Club to design the route for the Kokoda Challenge Event and gather volunteer support. The Kokoda Challenge Association support and endorse the Bushwalkers Code of Conduct and the protection of the environment for the enjoyment of future generations.
The Gold Coast State Emergency Services work closely with the Kokoda Challenge Association and indeed provide upwards of 100 volunteers on the weekend of the Kokoda Challenge.
The Gold Coast City Council, the Department of Main Roads and the State Parks and Wildlife Services all provide the vital support necessary for the success of to the Kokoda Challenge.
Local RSL’s, High Schools, the Police and a number of youth support organizations contribute to identifying young people to be participants of the Kokoda Challenge Youth Program.
Relationships Australia support the Kokoda Challenge Association with the provision of a Youth Worker along with counselling and other vital support which contributes to the success of the Kokoda Challenge Youth Program.
Wesley Mission Brisbane has also provided vtial support to the Kokoda Challenge Youth Program and have assisted the Kokoda Challenge Association to develop best practices for managing the youth program.
Local Lions and Rotary clubs support the Kokoda Challenge Youth Program.
Whilst the Kokoda Challenge Youth Program is currently managed entirely by volunteers and accordingly the operational cost are able to be kept to a minimum. However, as we grow and demand is placed for access to the Kokoda Challenge Youth Program the administrative and management needs will of course grow. Like any professional organisation professional staff will need to be engaged.
The Kokoda Challenge Association is working towards establishing strong corporate partnerships which will eventually cover the operational and management costs of the Kokoda Challenge and the Kokoda Challenge Youth Program.
Once these goals have been achieved the Kokoda Challenge Association will be able to allocate all of the funds raised through the Kokoda Challenge directly to youth orientated programs.
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