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Sir Richard Branson

Chairman of Virgin Group

I was born in 1950 and educated at Stowe School. It was here that I set up Student magazine when I was 16.

In 1970 I founded Virgin as a mail order record retailer, and shortly afterwards I opened a record shop in Oxford Street, London. In 1972 we built a recording studio in Oxfordshire where the first Virgin artist, Mike Oldfield, recorded 'Tubular Bells'.

In 1977 we signed the Sex Pistols and we went on to sign many household names from Culture Club to the Rolling Stones, helping to make Virgin Music one of the top six record companies in the world.

With around 200 companies in over 30 countries, the Virgin Group has now expanded into leisure, travel, tourism, mobile, broadband, TV, radio, music festivals, finance and health and through Virgin Green Fund we are investing in renewable energy and resource efficiency.

In February 2007, we announced the Virgin Earth Challenge - a $25 million prize to encourage a viable technology which will result in the net removal of anthropogenic, atmospheric greenhouse gases. In July of the same year I had the honour of joining my good friend Peter Gabriel, Nelson Mandela, Graça Machel, and Desmond Tutu to announce the formation of The Elders, a group of leaders to contribute their wisdom, independent leadership and integrity to tackle some of the world's toughest problems.

I am also very proud of the work of Virgin Unite, our not-for-profit entrepreneurial foundation, which continues to focus on entrepreneurial approaches to social and environmental issues and enjoy supporting their work in every way I can.

(Profile information sourced from Wikipedia and other publicly available internet sources.)

Sir Richard Branson on the web

Website: Virgin Group
Wikipedia: Richard Branson

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The Elders

PO BOX 60837, London, W6 6GS

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The Elders

Organization

The Elders are an independent group of eminent global leads, brought together by Nelson Mandela, who offer their collective influence and experience to support peace building, help address major causes of human suffering and promote the shared interests of humanity.

The Elders carry out initiatives in two broad areas; promoting dialogue and peace building; and supporting efforts to alleviate human suffering, particularly caused by armed conflict, extreme poverty, injustice or intolerance.

The Elders decide collectively where to focus their efforts. The principles that guide them are that they should always put the interests of humanity first, they should act independently and have no vested interest in the outcome of any issue in which they engage.

The Elders story

The story of the Elders started in a conversation between the entrepreneur Richard Branson and the musician Peter Gabriel. The idea they discussed was a simple one. In an increasingly interdependent world – a global village – could a small, dedicated group of independent elders help to resolve global problems and ease human suffering?

For inspiration, they looked to traditional societies, where elders often help to share wisdom and resolve disputes within communities. They took their idea to Nelson Mandela, who agreed to support it. With the help of Graça Machel and Desmond Tutu, Mandela set about bringing the Elders together.

Prospective members were invited to join on the basis of a distinct set of criteria. Firstly, and most importantly, they should be independent. They should have earned international trust, demonstrated integrity and built a reputation for inclusive, progressive leadership.

Mandela announced the formation of the Elders in July 2007, on the occasion of his 89th birthday, at a ceremony in Johannesburg. During the ceremony, he described the mission of the group:

"The Elders can speak freely and boldly, working both publicly and behind the scenes. They will reach out to those who most need their help. They will support courage where there is fear, foster agreement where there is conflict and inspire hope where there is despair." Nelson Mandela.

How do they work?

The Elders amplify the voices of those who work hard to be heard, challenge injustice, stimulate dialogue and debate and help others to work for positive change in their societies.

The Elders do not hold public office and have no political or legislative power. Because they are not bound by the interests of any single nation, government or institution, they are free to speak boldly and with whomever they choose on any issue, and to take any action that they believe is right.

When undertaking initiatives, the Elders are committed to listening to the views of all groups and individuals – and especially women and young people. The Elders work both publicly and behind the scenes and at all levels - local, national and international - lending support and advice when invited, and sometimes when it is not.