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Sam Roddick

Founder of Coco de Mer

Sam Roddick is the founder of Coco de Mer a British 'erotic emporium' dedicated to the celebration of sexual pleasure, empowerment, dignity and discovery. She is the daughter of Body Shop founder and activist Anita Roddick. Sam Roddick is regarded as having spearheaded the transformation of the sexual retail environment and has a background in radical activism, having worked on campaigns on pornography, feminism, exploitation, human rights and raunch culture.

Early Activism
Sam Roddick's early activism included talks, fundraisers and projects worldwide. She has given talks around North America on saving the rainforests, helped establish a Romanian orphanage project, worked on alternative economic systems for a Canadian International Development Agency and lectured at the Canadian-Brazilian Chamber of Commerce. In addition, she set up Cockroach youth magazine, raised funds and taught art at a Vancouver school.

Coco de Mer
In December 2001, Sam Roddick opened Coco de Mer in Covent Garden’s Monmouth Street with an evening hosted by Dave Stewart, and a fly-poster campaign by Saatchi and Saatchi depicting ordinary people in the throes of orgasm.

Sam Roddick is committed to enabling individuals to use sex as a positive instrument to improve and transform their lives through, which Coco de Mer achieves not only through its shops in London, Los Angeles and New York, its website Coco De Mer, but also through educational seminars and salons, interactive programs and social events.
Coco de Mer supports grassroots charity and political activism through its non-profit branch Bondage for Freedom focusing on social and sexual issues working with a network of creatives and not for profit organizations.

(Profile information sourced from Wikipedia and other publicly available internet sources.)

Sam Roddick on the web

Company: Coco de Mer
Company: Bondage for Freedom

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