Seth Godin
American entrepreneur, author, public speaker and founder of Squidoo.com Godin popularized the topic of permission marketing.
Spinnaker Software
Godin worked as a brand manager for Spinnaker Software.
Seth Godin Productions
In 1986, Godin used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. Seth Godin Productions published a variety of books written both by Godin and other authors. Seth Godin Productions was best known for publishing the Beardstown Ladies investment guide.
Yoyodyne
In 1995, Godin launched Yoyodyne which used contests, online games, and scavenger hunts to market companies to participating users. In August, 1996, venture-capital firm Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. The site gained significant traction, with over one million viewers visiting the site, and companies like America Online, American Express, H&R Block, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo using its services.
At Yoyodyne, Godin developed the principle of permission marketing and authored Permission Marketing: Turning strangers into friends and friends into customers.
In 1998, Godin sold Yoyodyne to Yahoo! for $30 million and became Yahoo's vice president of direct marketing, a position he held until 2000.
Squidoo
In March 2006, Godin launched Squidoo, a community website allowing users to create pages (called "lenses") for subjects of interest. The site donates 5% of the profits to charity, and 50% to the lensmasters. Godin and Squidoo have been profiled on CNN and the Washington Post. The site was given top prize in SXSW's community/wiki category. As of July 2008, Squidoo is one of the 500 most visited sites in the world.
Other projects
ChangeThis
Godin developed the idea for ChangeThis, a website aimed at spreading ideas through PDF files. In the summer of 2004, Godin hired five interns—Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong—to build and develop the website. The website went live on August 14, 2004. In July 2005, ChangeThis was turned over to 800-CEO-READ, the leading distributor of business literature in the United States.
Six month alternative MBA program
In December 2008, Godin announced in a blog post that he would be offering a six month alternative MBA program at his office in Hastings on Hudson, NY. 48,000 people looked at the post and 340 applied. He invited 27 applicants to his office for a group interview. They spent two hours interviewing one another. After co-mingling, they and Godin together wrote down the names of their favourite candidates. Three weeks later the chosen 9 showed up at Godin's office. This group graduated in July 2009.
Book
Godin is the author of 11 books; his Free Prize Inside was a Forbes Business Book of the Year in 2004, in its first two years of release, Purple Cow sold over 150,000 copies in more than 23 printings. The Dip was a Business Week and New York Times bestseller. And Godin has called his free ebook Unleashing the Ideavirus the most "popular ebook ever written". In the early 1990s he created a ten book series for children titled Worlds of Power, which was written by various writers. In each the plot of a single video game was told in a novelized form.
Beginning with Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For Permission Marketing, Godin gave 1/3rd of the book away for free to anyone who sent an e-mail. For Unleashing the Ideavirus, Godin released the entire eBook on the Internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For Purple Cow, Godin created a milk carton container for the book which generated attention from work colleagues. For Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book. For Linchpin, Godin gave the book away for three weeks before its release for free to anyone willing to give $30 to the Acumen Fund for the $20 book, and raised $100,000 for the Acumen Fund.
Blog
Godin's blog, is ranked in the AdAge Power 150 as the #1 marketing blog out of 976 tracked.
(Profile information sourced from Wikipedia and other publicly available internet sources.)
Seth Godin on the web
- Wikipedia: Seth Godin
- Blog: Seth Godins Blog
- Twitter: ThisIsSethsBlog
- Website: Seth Godin
My Recommended Businesses and Solutions, Products, Services
Change This
About Us
Our mission: to support and spread great ideas.
Great ideas = Passion. Conviction. Knowledge. Education. Thought. Persuasion. Freedom. Appeal. Change. Point-of-View. Self-Betterment. Inspiration.
For more information on what a manifesto is, visit the Help section. To learn more about submitting your proposal, visit the Proposal section.
ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin. You can read about him on his website.
In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.
Frequently Asked Questions
What is this? Where am I?
ChangeThis is a new kind of media. It's calm and thoughtful and direct and transparent. And unlike almost every other form of media, it reaches people through community. If an idea is a good one, it'll spread, because people like you will send it to their friends. Unlike a broadcaster, we're not using FCC frequencies to send our ideas to people who don't want to hear them. The ChangeThis website is our archive, our info center and an easy place to subscribe.
Who are you?
ChangeThis was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind ChangeThis came from Seth Godin. You can read about him on his website.
In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling business books, they keep ChangeThis up and running with their love and tender care. To learn more about 800-CEO-READ, read their daily blog.
Why are you doing this?
Because we're tired of the yelling, tired of the irrational posturing, and tired of the lies. We decided to do something about all three. Our bet is that smart people will embrace being talked to with respect and will spread the word.
We have no secret plan. No ulterior motive. We wanted to see if it would work. The fact that you're reading this sort of implies it did, at least a little.
Spinnaker Software
About Us
Spinnaker Software is a small company located in Charlottesville, Virginia, USA. It was founded by David Coppit in June of 1999 to support development of open source software in general, and News Clipper in particular.
The company is based on the notion that open source software provides high levels of reliability, faster development, lower overhead, and closer customer relations. However, people such as John Ousterhout of Scriptics Corp. have noted that "Free Software Needs Profit" in order to bridge the gap between the needs addressed by the developers and the risk averse needs of mainstream users. In particular, it needs better documentation, tutorials, professional support, usability engineering, easier installation, etc. (Also see Frank Hecker's paper, "Setting Up Shop: The Business of Open-Source Software".)
Our mission is to address the needs of the average risk-averse user, while continuing to develop innovative and robust open source software. Revenues earned through sales of commercial versions and support of open source software aid the development of "less interesting" aspects such as documentation and product "bells and whistles". We believe that through such an approach, both open source and commercial communities benefit.
New Clipper
News Clipper is Spinnaker Software's flagship product. News Clipper allows web developers to integrate dynamic information from the internet, such as headlines and stock quotes into their own web pages in their own style. This allows pages to draw more visitors as the information changes hourly. News Clipper natively supports over 200 news sources, and also supports Netscapes RDF format for news headlines, which effectively adds over 200 more information sources.
News Clipper's information gathering, filtering, and formatting capabilities can be extended through the addition of "handlers". For example, a web developer can add a new information source to News Clipper by writing a handler for it using the MakeHandler utility.
News Clipper is, and will remain, Open Source software. The source code is freely available under the terms of the GNU Public License. Spinnaker Software earns revenue through the sale of a commercial version that includes pre-compiled binaries, documentation, streamlined installation, and technical support. In addition, Spinnaker Software offers services related to News Clipper, such as installation help, customization of the product, custom handler writing, web page development with the product, etc. In the long term, software "extras" will be offered, like a graphical configuration management tool, a graphical front-end to the software, a graphical version of MakeHandler, and a handler browser.
For more information, visit the News Clipper home page.
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