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Life Can't Wait

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  1. Wellness & Wellbeing - General Wellness & Wellbeing
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  3. Consumer Products - Beauty Health
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LIFE has a nasty habit of passing us by while we’re too busy stressing about all those little things – what shoes to wear, whether to text that loser, how to cope with bad hair days (weeks, months...) Whatever happened to us grabbing life by the ponytail?

'Enough!’ says Sunsilk. They reckon life can wait no longer and have pledged to help us rescue our lives - and our hair – from dullsville. Because when our hair looks good, we feel good – right? And that’s a power we ladies don’t take lightly. It can make the difference in nailing that job interview, facing your ex in the street or having the confidence to strut your stuff on the dance floor.

But Sunsilk isn't stopping there. Oh, no. Hold on to your beehives. Now we can also share tales of life-changing moments with fellow Life Can't Wait-ers from all around the world – and the best 25 will be treated to a fabulous day of pampering and professional hair treatment before having their stories immortalised on film. Then an ultimate winner will be chosen and become a star. All we have to do is just stop thinking, start doing, then come back and tell everyone. Brilliant.

This is only the start. Keep an eye out every year to see what will be the next thing to happen, with Revelations from girls like us, everywhere.


Life change = hair change

Stop thinking, start doing


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Solution Website: http://www.lifecantwait.com/eg/en/

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Company name: Sunsilk

Solution Provider Website: http://www.sunsilk.com

About

HEALTHY AND FABULOUS

Damaged hair is one of the worst problems for women, since health issues with hair fibres lead to further hair troubles. 
Find out how to determine whether or not your hair is healthy and what to Do in order to revitalize it.

Having healthy and radiant hair definitely makes us happier. Many times, the day to day rush, lack of time to spend on ourselves, and wind and cold become factors that contribute to our hair losing
strength and beauty. The first symptoms that show that hair is not at its best are a rough texture, dryness, and a tendency to break due to a lack of elasticity.

When hair is in this state, it tends to be more susceptible to frizz, and doesn't reflect light, making it look dull. There are tests that can be done at home to determine if hair is healthy. The most effective test is to hold your hair between your thumb and index finger at the roots, then slide your fingers downwards.

If the hair is healthy, when you repeat this, but moving your finger in the opposite direction, the feeling will be the same. If the hair is damaged, however, you will feel roughness or even hear a squeak, because the cuticles of the outer layer of the hair are broken, open, and raised.

The main thing to know is that an open and rough cuticle allows factors that threaten the health of the hair to easily pass through to the inner part of the hair fibres. The structure of healthy hair is characterized by an intact cuticle that tightly surrounds the cortex; when these are closer together, the hair is better protected from external damage.

So, broken cuticles are due to mechanical and chemical damage that come about from the use of dyes, products for straightening hair, and permanents.

Getting down to business

It is always a good idea to get advice from a professional in order to rebuild the hair from the inside out. Before getting down to business, it is necessary to see the depth of the damage. To do this, it is necessary to determine whether the hair is nourished and if it has proper amount of proteins and lipids. Based on the results, a treatment can be implemented. As Taw explains, the majority of damage to hair is due to wear on the proteins that make up the hair, or from lack of moisture.

To fight wear on the hair, intensive long-term treatments must be implemented, using products that balance the necessary quantity of proteins and moisturizer, attacking the damage from inside and outside. This will give shine, movement, and elasticity to the hair, making it lovely to touch and look at, as well as manageable.